Playground

swipe & play

Endless feed. Instant games.

Pre-seed Round · 2026

Meet the Team

Roi Gerber

software developer at Amazon

B.Sc. in Computer Science

Shachar Gerber

data analyst at Kali Group

B.Sc. Industrial Engineering

Uzia Peer

full time on Playground

B.Sc. in Computer Science

The Problem(s)

Players

Exploration is broken - The App Store is not designed for effortlessly exploring its catalog of over a million games. Players must download a game before they can experience whether it is actually fun. Game ads often fail to reflect the real gameplay, making discovery frustrating.

Full Research
Link

Game Developers

Distribution is broken - User acquisition has become so expensive that only the largest studios can consistently win players' attention. As a result, most indie games struggle to reach an audience.

Full Research
Link

Content Creators

Content creation is broken - Millions of players want to create and share gaming content, but creating mobile gameplay videos is still difficult. Recording gameplay, capturing reactions, and editing creates a high barrier for aspiring creators.

Full Research
Link

The Solution

Players

One feed. Endless games. Zero downloads.

Content Creators

Play. Record. Edit. Share. Everyone are creators now.

⚡ Instant play

∞ Endless feed

Game Developers

Upload once, reach millions, earn as players play.

One App To Rule Them All

App icons for Spotify, TikTok, WhatsApp, Playground, Instagram, Telegram, Facebook, and YouTube — Playground will stand shoulder to shoulder with the world's largest consumer apps.

Our vision is for Playground to become the default home for mobile gaming - just as TikTok is for short-form video, YouTube for video, Spotify for music, and WhatsApp for messaging.

Players will discover, play, watch, share and manage their entire gaming library in one place, bringing the fragmented mobile gaming ecosystem together.

Competitive Landscape

	TikTok / YouTube	Poki / CrazyGames	Hoora / Minit	Playground
Social Feed	✓	−	✓	✓
Quality Games	−	✓	−	✓
Instant Play	−	✓	✓	✓
Real User UGC	✓	−	−	✓

Pre-seed Goals

What we aim to prove with this capital

CAC $3.5-$5

Efficient paid acquisition

DAU 1,000-2,000

Daily active users

D30 4-6%

Early product stickiness

Scenarios

Metric	Conservative	Base Case	Optimistic
CAC	$5.00	$4.25	$3.50
D30 retention	4.0%	5.0%	6.0%
Registered users	21,000	24,705	30,000
Daily active users	~1,050	~1,400	~1,850

Quarter	Focus	DAU	D30	CAC	K-factor	Games	Income
Q3 2026	CAC Optimization	0.5K-1K	8%+	3$-5$	<0.1	200	-
Q4 2026	K factor Optimization	3K-5K	8%+	2.5$-3.5$	<0.1	300	-
Q1 2027	Break into the indie game developer community	6K-10K	9%+	2.3$-3.1$	0.3	350	-
Q2 2027	Retention Optimization	13K-20K	9%+	2.1$-2.9$	0.3	600	-
Q3 2027	Monetization	20K-50K	13%+	1.9$-2.7$	0.4	800	$20K-$50K
Q4 2027	Fundraising	30K-70K	13%+	1.6$-2.2$	0.5	1000	$100K-$200K

Pre-seed Round

The Investment
Opportunity

$175K SAFE · pre-money

Valuation Cap $2.35M

Discount 20%

Runway 3 months

Discount 20%

Use of Funds

3 months runway

Marketing$105,00060%

Salaries$25,00014.3%

Buffer$15,0008.6%

Games$10,0005.7%

Freelance$7,5004.3%

Content$7,5004.3%

Servers$3,0001.7%

Legal & Operations$2,0001.1%

Total amount: $175,000

Quarter	UA	Creators	Team	Freelance	Games	Servers	Total
Q3 2026	$60K	$5K	$58K	$7K	$50K	$15K	$195K
Q4 2026	$100K	$8K	$58K	$7K	$50K	$20K	$243K
Q1 2027	$130K	$8K	$58K	$8K	$35K	$22K	$261K
Q2 2027	$130K	$13K	$58K	$8K	$45K	$28K	$282K
Q3 2027	$160K	$13K	$58K	$10K	$60K	$30K	$331K
Q4 2027	$160K	$13K	$58K	$10K	$70K	$35K	$346K
Total	$740K	$60K	$350K	$50K	$300K	$150K	$1.65M